I partnered with fellow creative Sarah Kochinski to help bring the 2019 and 2020 DICK’S Sporting Goods holiday campaigns to life.

The broadcast and some social creative work was contracted to agencies but the internal creative team was responsible for the catalogs, direct mail pieces, CRM, SMS and some social creative.

Both years Sarah and I developed a look and feel, aligned with internal stakeholders, directed the shoots and created the catalog.

• Creative Director: David Regel
• Primary Photographer: Davidson Chan
• Primary Prop Stylist: Amanda Weaver